Samu Wasa?

‘Ku shiga cikin wasan,’ yana ɗaukan sabon ma’ana. Masu tallace-tallace suna faɗaɗa damar su ta hanyar tallan wasan, kuma muna taimakawa don ƙirƙirar sababbin hanyoyin kirkirar ƙira kan takamaiman kasuwannin da masu talla ke nema ta hanyar amfani da wasanni.

Advergames sun kasance tun daga tsakiyar 1990s amma har zuwa ‘yan shekarun da suka gabata dandalin ya buƙaci kulawa daga masu tallatawa wanda yake yi yanzu.

A bayyane yake cewa masana’antar wasa tana ci gaba a duk fannoni daban-daban, kuma masu tallace-tallace suna ƙara samun sha’awar sha’awar su. Ba kamar kafofin watsa labarai na gargajiya ba, wasanni masu tallatawa suna samar da sakamako mai kyau kamar yawan baƙi, tsawon lokacin ziyara, tallace-tallace da ƙari. Hanyar yanar gizo don nemo wasu hanyoyi don tallatawa ga masu amfani yana samun ƙaruwa.

Daga mahangar mabukaci, tallan wasan cikin gida ba ta da matsala fiye da sauran tsare-tsaren kafofin watsa labaru na kan layi kamar pop-ups da pop-unders da galibi ke ɓata masu saƙo ta Intanet. Lokacin da masu amfani suka hau kan layi yawanci suna neman dacewa da shiga abun ciki. Wasanni suna biyan waɗannan buƙatun duka.

Wasanni ba na yara bane kawai; masu sauraro na kowane zamani suna shagaltar da abubuwa da ra’ayoyin da ake gabatarwa ta hanyar amfani da wasanni. A cewar Comscore Media, maza masu shekaru 18-24 da mata masu shekaru 45-54 su ne ɓangarorin da ke saurin haɓaka cikin sauri na ‘yan wasan kan layi. A matsayinka na mai talla, ta yaya kake shirin kame masu sauraronka?

Ci gaban wasanni yana da ƙwarewa sosai. Don haɓaka wasa cikin riba cikin haɗin kasuwancin kamfanin ku, kuna buƙatar ƙwararren masani mai shekaru da ƙwarewa a ci gaban wasa tare da ƙwarewar inganta tallan ku. Kuna buƙatar keɓaɓɓiyar situdiyo wacce take cike da cikakken iko da fasaha, masaniyar ma’amala, ƙwararrun masu ƙirar kirkirar abubuwa, masu rayarwa da masu talla don wasa iri ɗaya da kuke so.