Muli Masewera?

‘Lowani nawo masewerawa,’ akutenga tanthauzo latsopano. Otsatsa akukulitsa kufikira kwawo ndi kutsatsa kwamasewera, ndipo tikuthandiza kupanga njira zatsopano zopangira misika yomwe otsatsa amafuna pogwiritsa ntchito masewera.

Advergames akhala alipo kuyambira m’ma 1990s koma mpaka zaka zingapo zapitazo nsanja idafuna chidwi cha otsatsa monga zikuchitikira tsopano.

Zikuwonekeratu kuti makampani opanga masewerawa akuchulukirachulukira m’mitundu yonse, ndipo otsatsa akukopa kwambiri chifukwa cha zokopa zawo. Mosiyana ndi media zachikhalidwe zomwe sizili pa intaneti, masewera otsatsa amatulutsa zotsatira zotsata monga kuchuluka kwa alendo, kuchuluka kwa maulendo, malonda ndi zina zambiri. Njira yapaintaneti yopeza njira zina zogulitsira kwa ogula ikuwonjezeka.

Malinga ndi malingaliro a ogula, kutsatsa kwamasewera kumakhala kovuta kwambiri kuposa njira zina zapaintaneti monga ma pop-up ndi ma pop-unders omwe nthawi zambiri amakhumudwitsa ogwiritsa ntchito intaneti. Ogwiritsa ntchito akamagwiritsa ntchito intaneti nthawi zambiri amakhala akusaka zomwe zikuyenera kuchitidwa. masewera amapereka zosowa zonsezi.

Masewera samangokhala a ana okha; omvera azaka zonse amatenga nawo gawo pazinthu ndi malingaliro omwe akuperekedwa pogwiritsa ntchito masewera. Malinga ndi Comscore Media, azaka zapakati pa 18-24 ndi azaka zapakati pa 45-54 ndi gawo lomwe likukula mwachangu kwambiri pa osewera pa intaneti. Monga otsatsa, mumakonzekera bwanji kuti mugwire omvera anu?

Kukula kwamasewera ndikofunika kwambiri. Kuti mupindule bwino masewera pakusakanikirana kwamakampani anu, muyenera katswiri wazaka zambiri pakukula kwamasewera ndikudziwa momwe mungalimbikitsire mtundu wanu. Mufunikira situdiyo yopanga yomwe ili ndi luso laukadaulo, luso logwirizirana, akatswiri opanga maluso, makanema ojambula pamalonda ndi otsatsa zamasewera omwe mukufuna.