Momwe Masewera a Vivendi Adapulumutsidwa Ndi World War War

Gawo la makanema apa Vivendi, lomwe linali bizinesi yodzitchinjiriza ku gulu lazofalitsa ku France, likusangalala ndi imodzi mwazinthu zopindulitsa kwambiri pamakampani chifukwa cha masewera: World of Warcraft.

Masewera apadziko lonse lapansi adasonkhanitsa ogwiritsa ntchito opitilira 10 miliyoni kuyambira pomwe adakhazikitsidwa mu 2004 ndipo Purezidenti wa Vivendi Games, Rene Penisson, akuti adapanga msika watsopano wa kampaniyo komanso makampani onse. ‘Ndikukhulupirira kuti msika waukulu ukutsegulidwa’, atero a Penisson kwa a Reuters, poyankhulana atapereka zotsatira zapachaka za gululi. ‘ikusintha momwe anthu akusewera makanema.’

Wotsutsana naye waku France wa Vivendi, Infogrames, yemwe amalamulira Atari ku United States, adatsimikiza mwezi uno kuti masewerawa pa intaneti ndi omwe azikulitsa makampaniwa ndikupanga chipinda chimodzi chamasewera onse azakampani zaka zitatu. World of Warcraft ndimasewera omwe ogwiritsa ntchito amapanga anzawo ndi adani mdziko lenileni lopangidwa ndi ma druids, zigolo ndi ma fairies, ndipo nthawi zina amapeza mapasa ake m’moyo weniweni. Chaka chatha, phukusi lokulitsa ‘The Burning Crusade’ lidaposa zomwe aganiza kuti agulitse ndipo Vivendi adadikirira kuti zomwezo zichitike ndi phukusi la masewerawa, ‘Mkwiyo wa Lich King’, kuti idzakhazikitsidwe mu semester ya chaka chino .

Pakati pa 2003 ndi 2007, Masewera a Vivendi adachulukitsa kulipira ndalama zopitilira 1 biliyoni (1,52 mabiliyoni a madola) ndikusintha kuwonongeka kwa pafupifupi mamiliyoni a 200 miliyoni kukhala phindu la 181 miliyoni. ‘World of Warcraft ndichinthu chofunikira kwambiri kuti isinthe Masewera a Vivendi’, atero a Penisson. Ngati masewera a Vivendi alibe dzina lotchuka, kampaniyo sikadakhala ndi chikondi cha Activision, wopanga zomwe zidachita bwino ngati ‘Guitar Hero’ komanso gulu laku France lomwe lidatseka mgwirizano wa madola 18 biliyoni mu Disembala wapita chaka, adatero Penisson. Masewera a Vivendi adzakhala ndi pakati pa 52 68% yamakampani omwe avomerezedwa ndi Activision Blizzard, kutengera zotsatira za zomwe achitepo.

Kwa 2009, Masewera a Vivendi adaneneratu kuti ma invoicing agwirizana madola 4,3 biliyoni, phindu logwira ntchito la 1,1 biliyoni.

Penisson akhala director of the new company. ‘Kuphatikiza kwa kampani ziwirizi kumapanga gulu la bonanza potengera mbiri yazogulitsa ndi chitukuko’, adatero.