Kugula multimedia masiku ano ndi njira yosokoneza. Mukafuna pulogalamu yowonera ndikumveka ndi kampani yanu pamasom’pamaso kapena pa intaneti, mumapempha chiyani? Mwinanso ‘Flash’ kapena ‘PowerPoint’. Vuto ndilo, ndikuyika ngolo patsogolo pa kavalo.

Dziko lamakono lamakono ladzaza ndi zotheka! Zina zimapezeka momwe ziwonetsero zikuwonetsera; ena momwe adalengedwa. Chinthu chimodzi chiyenera kukhala chotsimikizika - kanema ikhala gawo la chiwonetsero chanu! Osachepera ngati mukufuna kuwonekera kwenikweni.

Nkhaniyi ikuyang’ana njira yogulira matumizidwe ophatikizika amawu, nyimbo ndi zithunzi / makanema ndipo ikupereka malingaliro khumi omwe muyenera kupanga kuti muthe kuyendetsa bwino! Kapena kupanga! Kulumikizana kwanu kwakukulu kwamawa. Ndikukhulupirira kuti mudzawatenga kukhala ana anu.

1. Flash? Power Point? Kanema? Osathamanga Pomaliza.

Mukakhala ndi nkhani yoti mufotokoze ndipo imafuna kuwona ndi kumveka, samalani kuti mupereke yankho mwachangu. PowerPoint yamunthu m’modzi masiku ano ndi kanema wa mayi wina. Anthu akafuna china chake kuti achotse makompyuta awo, amafulumira kufunsa ‘chiwonetsero cha PowerPoint’ kapena ‘chimodzi mwazinthu za’ FLASH ‘.’

Lingaliro lolondola, koma osati malingaliro olondola.

Flash imawonedwa ngati mchiuno, ndipo PowerPoint imawerengedwa kuti ndiyofunika. Koma PowerPoint ndi Flash nthawi zambiri zimangokhala zotengera VIDEO, monganso tepi ya VHS ndi DVD ndizomwe zili ndi kanema.

CHONCHO, chifukwa choti mukufuna projekiti yanu pa intaneti kapena pa CD-ROM yakompyuta, sizitanthauza kuti siyenera kukhala ndi vidiyo! Kanema ndizomwe anyamata akulu amagwiritsira ntchito! Nthawi zambiri, ngakhale m’mabuku akuluakulu komanso zithunzi zoyenda.

Osasankha njira yokhayo panjira yogawa.

2. Kumveka Ndiye Chida Chinsinsi.

Kodi chinthu choyamba kukumbukira ndi ‘Star Wars’ ndi chiyani? Da-dah, da-da-da dahhhh-dahhh!

Eeh, nyimbo. Ndipo phokoso! Phokoso la ma saber owala, drone ya Death Star. Kodi mungaganizire Star Wars popanda nyimbo?

Ngakhale m’mavidiyo amakampani, nyimbo zimachita gawo lofunikira kwambiri. Koma mungadabwe kuti opanga ochepa amazindikira izi. Amalola wolemba nkhani kuti apitilize, ndipo, kuwonjezera kunyoza, mudzamva nyimbo zomwezo zikutsegulidwa kutalika konse kwawonetsero! (Mafilimu osavuta amadziwika ndi izi.)

Phokoso limafotokozera omvera anu momwe akumvera; kusiyanitsa zomwe zili zofunika; nthawi yochitira ndi momwe angachitire.

Chithunzi ndichofunika mawu chikwi? Nyimbo ndiyofunika kutengera zikwi! Monga kukhulupirika, kukhulupirira, kudalira, chidwi! Zonse zotsogola zokolola.

3. Pangani Zachilengedwe.

Kodi mudawonapo kanema wa IMAX pavidiyo yakunyumba? Kodi ndizofanana ndi zisudzo za IMAX? Kodi mudawonapo kanema omwe mumawakonda pa LCD ya inchi 4? Kodi zinali chimodzimodzi ndi nyumba yanu yochitira zisudzo?

Ayi, sichoncho. Makanema a IMAX ndi zithunzi zazikulu zoyenda (makamaka zopeka zasayansi ndi zokondweretsa) amapangidwira zowonera ZIKULU, muzipinda momwe anthu amakhala chete ndipo mawu ake amathandizira.

Otsatsa omwe amasewera pamabwalo amasewera pama jumbotrons akuluakulu nthawi zambiri amakhala ndi zokambirana zochepa kwambiri. Ndani angazimve? Mukumva nyimbo zokha.

Ntchito yolumikizira makanema ikakhala yolinganizidwa, malo omwe idzaseweredwe ndi gawo lofunikira pakusankha kalembedwe komanso mphamvu yakapangidwe. Ngati CD-ROM yanu sidzadutsa laputopu, kutha ndikuwonekera panama zam’midzi mwina sikungakhale kofunikira! Koma oyandikira kwambiri adzakhala.

Sewerani kuchipinda.

4. Ziyenera Kukhala Zotalika Motani?

Zowonetsa ndizochepa! Kodi makanema onsewa sayenera kukhala achidule? Chabwino, pali lalifupi, komanso lalifupi. Pali nthawi yeniyeni, ndi nthawi yodziwika.

Kanema wotopetsa amapitilira kwamuyaya. Kanema wokondweretsa NTHAWI ZONSE amawoneka wamfupi kuposa momwe ziliri, ndipo nthawi zambiri amakhala akuwonanso kachiwiri!

Omvera siopusa. Sakhala ndi chidwi chofupikitsa; samangokonda kutopetsedwa. Nkhani yabwino idutsa nthawi. Zikuwoneka zazifupi koma zotenga nthawi yayitali m’malingaliro awo.

5. $ 1,000 pa Minute? $ 200 pa Slide? $ 3.99 Pound?

Mitengo nthawi zonse imakhala yokhazikika kwambiri, chifukwa chake pazaka zapitazi anthu adayesetsa ‘kuwerengera’ kupanga kwa zida zamagetsi. Madola chikwi pamphindi agwidwa kuchokera kumapeto kwa zaka za 1960! Za kanema!

Koma tiyeni tisokoneze zopeka zina. Kupanga makanema (makamaka, zinthu zambiri zopanga) sizingaweruzidwe kwathunthu panthawi yothamanga. Zimatengera $ 2 miliyoni ndi miyezi 9 kuti apange mphindi imodzi yokha ya Simpsons. Ndawona matepi ophunzitsira mafakitale omwe adatha mphindi 90 ndikuwononga wopanga $ 2,000.

Kodi sanayenera kupeza $ 90,000? Osati kuloza kamera papulatifomu ndi kumenya mbiri, ndikusintha pang’ono!

ZILI zolimba kwambiri kupanga kanema yayikulu yamphindi zisanu yomwe ingadzutse omvera ndikupeza zotsatira zake. Kuti mupitilize kuyenda bwino, kukhala ndi nyimbo zoyenerera, kuwombera m’malo osiyanasiyana, kupanga 3-D yabwino kwambiri ndi makanema ena … chabwino, zidzawononga ndalama zoposa $ 5,000, ndikutsimikiza. Nthawi zina, osati zochulukirapo, koma nthawi zina, kuwirikiza katatu kuchuluka kwake. Wopanga wanu ayenera kukhala wofunitsitsa kulemba malingaliro, kukuuzani zomwe akufuna kuchita, ndikuperekainu mawu ake enieni achangu.

6. Ziyenera Kukhala Zotani?

Pamwamba, masitayilo olumikizirana amasintha pafupipafupi. Kupatula apo, omvera amakonda zomwe zilipo pakadali pano komanso mchiuno! Kwa iwo. Koma omvera osiyanasiyana amachokera m’mibadwo yosiyanasiyana, zachuma, zigawo; kotero chomwe chili m’chiuno kwa wopanga masamba a 22 wazaka ku Atlanta mwina sichingakhale chiuno kwa injiniya wazaka 45 ku Dallas.

Wopanga wanu ayenera kuganiza ngati bilimankhwe. Inde, tonse tili ndi kuthekera kwathu ndi masitaelo, koma tikukuchitirani ntchito. Ndipo muli ndi mawonekedwe amtundu wamakampani komanso omvera. Kuthamanga kocheperako, makanema osakwanira amchiuno, ndipo mwina magawo makumi awiri ndi awiriwo adzasuntha. Wokongola kwambiri, wowala kwambiri, mokweza kwambiri, ndipo mwina wapampando wa komiti adzakutsogolereni.

Mwina simunawonepo za American Idol, koma izi sizipangitsa kuti anthu ambiri asakonde. Ngati simumangokonda omvera, khulupirirani munthu amene ali! Wopanga wanu, kapena DJ-wannabe yemwe angatchule zonse zomwe zapangidwa ndi Jay-Z.

U, ndani?

7. Kodi Ndingakhale Nawo Lachiwiri?

Ngati ndikutsuka kwanu kouma, inde.

Ngati ndi pulojekiti yamavidiyo kapena kanema yomwe ikutsimikizire 5,000 kuti kuchepetsedwa ndi ntchito kwa iwo, ayi, ayi. Kanema wabwino amatenga nthawi.

Nthawi yochuluka bwanji? Ntchito yokonzedwa bwino, yotsogola, yofotokozedwa, yokonzedwa, yolembedwa, komanso yopangidwa (imamveka kale) imatenga nthawi. Nayi kalozera wokonzekera kanema wamba wamphindi 10:

• Lembani pempholo - sabata limodzi
• Zolemba - masabata 2-3
• kupanga - milungu iwiri
• Kuwombera - masabata awiri
• Kudula mitengo ndi kujambulitsa matepi - sabata limodzi
• Kusankha nyimbo, kutsatira mawu - 1 sabata
• Kudula koyipa - masabata 1-2
• Nthawi yowunikiranso (zolemba, zodula) - sabata limodzi (zili ndi inu)
• Kusintha komaliza ndi zotsatira - masabata 1.5
• Kubwereza - masabata awiri

Ndikulumikizana, nthawi yowonjezera, komanso kuyankhula mokoma kuchokera kwa inu ndi ine kwa ogwira ntchito molimbika, mwina titha kuzidula kapena kuchita zinthu zina mofananamo. Koma musamuphe mthengayo. Kulola nthawi yokwanira ya ntchitoyi kukupezerani gehena imodzi pamapeto pake, mukazichita bwino, zikuwonetsa. Ndipo ma spin-off amapindula kwambiri.

8. Gwiritsani Ntchito Mafunso Kuti Mukhulupirire

Mafunso! Ndi makasitomala anu, ogwira ntchito, operekera katundu, ngakhale inu! Atha kukhala ndi gawo lalikulu pakukhulupilika komwe kumachitika chifukwa cha kanema wanu.

Izi ndizowona makamaka pamitu ‘yocheperako’, monga kupeza ndalama, malingaliro a anthu, kuyambitsa kampani ya HRD, msonkho, ndi zina zambiri.

mafunso sizomwe zimawoneka. Amawoneka osabisa (ndipo ali); amawoneka osalembedwa (ndipo ali); zimawoneka ngati zosavuta kuchita komanso njira yodumpha zolemba (SIZO).

Mafunso amafunika kafukufuku! Ndani ali ndi nkhani zabwino, malingaliro, kupezeka. Mafunso amafunika kuyesedwa! Kuyankhulana koyambirira. Ndipo amafunikira malembedwe, ngati cholinga chokhacho chothandizira wofunsayo kupanga mafunso oyenera.

Musalole wopanga wanu kuyika mawu mkamwa mwa anthu! Mawu achinyama, kuvomereza, mawu a rah-rah! Pokhapokha wofunsidwayo atabwera nawo mosabisa. Palibe njira yachangu nonsenu kuti muwoneke pamutu.

Ndipo sindikuganiza kuti CHINALI cholinga cha kanemayo.

# 9. Mtengo Wobisika Wa Kanema

Mavidiyo ambiri ‘akulu’ ndi makanema amapangidwira misonkhano. Amawulula mutuwo, amakonza siteji, amabweretsa zatsopano, zilizonse.

Koma oyang’anira akazindikira kuti adzagwiritsidwa ntchito kamodzi, nthawi zambiri amakhala ‘osafunikira.’ Kuyika masitepe, ma projekiti, ndalama zogulira! Ndi kabichi wambiri kwa anthu 500 ogulitsa. Kodi sitingathe kuwonjezera mwayi wachiwiri pa chakudya chamadzulo?

Zowonadi zake, ndikugwirizana ndi abwana anu! Kuti chilichonse chizikhala ndi mtengo wobwereza. Ndipo kanema wamasiku ano umatero. Konzekerani bwino, lembani molondola, ndipo nthawi yomweyo kanema wanu! Kapena zojambulazo! Zitha kugwiritsidwa ntchito pa intaneti, ma CD ndi ma DVD, komanso pazowonetsa za PowerPoint zaogulitsa anu.

Tsopano mutha kutsimikizira kugula ndikugona mopepuka.

Mwa njira, ngakhale POPANDA kuyambiranso, palibe china chonga chotsegula makanema pamsonkhano waukulu wokonza mawu, kuwunikira kampani, kuyambitsa kusintha, ndikupanga moto woyaka pansi pamatumba a gulu lanu logulitsa. Kusiyanitsa kumawonekera pakugulitsa; ali ndi mphamvu! NDI zida zatsopano zamavidiyo zoti atenge. Ndalama zomwe zawonjezeka kuposa zomwe zimalipira mtengo wa kanemayo.

10. Wopanga Kanema Wabwino Amadziwa Kugulitsa

Osati kokha chifukwa chakuti wakugulitsani ntchito.

Kanema wachita bwino ndi mawonekedwe okopa. Imatsatira malamulo onse abwino ogulitsa (kupatula zina).

Choyamba, makanema ayenera kupeza omvera kuti inde. Tiyenera kuyamba ndi zomwe timagwirizana kenako ndikupanga mlandu wathu.

Kanema amaphatikizira malingaliro. ‘Ngati, kenako, pambuyo pake, ndiye’

Ndipo kanema imalimbikitsa kulumikizana kwamaganizidwe. Onjezerani nkhonya, ndipo tsopano mwagula.

Ngati wopanga makanema sakudziwa izi, ndiye kuti siopanga! Ndi mmisiri wogwira ntchito ina yamalonda athu. Ndipo zili bwino.

Koma iwo omwe angathe kugulitsa omvera! Ndi ochepa komanso ochepa.

Chisamaliro ndi kulingalira komwe kumapangitsa kuwonetsa kanema wa kampani yanu, kuwonetsa malonda, kapena kupempha ndalama sikofunikira kwenikweni kuposa