Sidee Ciyaaraha Vivendi U Badbaadiyeen Dunida Diyaaradaha

Qeybta videogames ee Vivendi, oo horeyba u ahayd ganacsi yaraanta kooxda Faransiiska ee warbaahinta, waxay ku raaxeysaneysaa xilligan mid ka mid ah cidhifyada ugu weyn ee faa’iidada warshadaha iyada oo ay ugu wacan tahay ciyaar: World of Warcraft.

Dunida ciyaarta diyaaradaha ayaa soo uruurisay in ka badan 10 milyan oo isticmaale tan iyo markii la bilaabay 2004-tii madaxweynaha ciyaaraha Vivendi, Rene Penisson, wuxuu leeyahay waxay u abuurtay suuq cusub shirkadda iyo warshadaha oo dhan. ‘Waxaan aaminsanahay in suuq weyn uu furmayo’, ayay Penisson ku tiri wakaaladda wararka ee Reuters, wareysiga ka dib markii la soo bandhigay natiijooyinka sanadlaha ah ee kooxda. ‘waxay beddeleysaa habka ay dadku u ciyaaraan cayaaraha fiidiyowga.’

Xifaaltanka Faransiiska ee Vivendi, Infogrames, oo xukuma Atari-ka Mareykanka, ayaa xaqiijiyay bishaan in ciyaaraha khadka tooska ah ay noqon doonaan mashiinka kobaca warshadaha isla markaana ay ka koobnaan doonaan hal qol oo ka mid ah dhammaan ciyaaraha warshadaha muddo saddex sano ah. World of Warcraft waa ciyaar ay adeegsadayaashu saaxiibo iyo cadaw ku yeeshaan adduunyo dalwad ah oo ay sameeyeen duug, goblins iyo fairies, mararka qaarkoodna waxay ku helaan nafteeda mataano nolosha dhabta ah. Sanadkii tagay, xirmada balaarinta ‘Gubashada Gubashada’ ayaa dhaaftay filashooyinka iibka waxayna Vivendi sugtay in sidaas oo kale ay ku dhacdo xirmada ciyaarta, ‘Cadhada Lich King’, in la bilaabi doono semesterka sanadkan. .

Intii u dhaxeysay 2003 iyo 2007, Ciyaaraha Vivendi waxay labanlaabeen qaansheegadooda in ka badan 1 bilyan oo yuuro (1,52 bilyan oo doolar) waxayna u beddeleen dhaawac hawlgal oo ku saabsan 200 milyan oo euro oo faa’iido u noqotay 181 milyan. ‘World of Warcraft waxay ahayd cunsurka lagama maarmaanka u ah inuu wax ka beddelo Ciyaaraha Vivendi’, ayuu yiri Penisson. Haddii Ciyaaraha Vivendi aysan laheyn cinwaan caan ah, shirkaddu waligeed ma heli laheyd kalgacalka ‘Activision’, soo saaraha ka dambeeya guulaha ‘Guitar Hero’ oo ay kooxda Faransiiska xireen iskaashi dhan 18 bilyan oo doolar bishii Diseembar ee sanadkii tagay, ayuu yiri Penisson. Ciyaaraha Vivendi waxay yeelan doonaan inta udhaxeysa 52 68 boqolkiiba shirkada la isku raacay ee loo yaqaan ‘Activision Blizzard’, iyadoo kuxiran natiijada ka soo baxda ficil ahaan.

Sannadkii 2009, Ciyaaraha Vivendi waxay fiiriyeen qaan-sheegashada lagu heshiiyey 4,3 bilyan oo doolar, faa’iidada hawlgalka ee 1,1 bilyan oo doollar.

Penisson wuxuu noqon doonaa agaasimaha shirkadda cusub. Isku darka labada shirkadood wuxuu abuurayaa koox bonanza ah marka loo eego faylalka wax soo saarka iyo kartida horumarineed, ayay tiri.