Imidlalo yeVivendi igcinwe njani liLizwe leMfazwe

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Iyunithi yemidlalo yevidiyo yeVivendi, esele ilishishini lezokhuseleko kwelo qela leendaba laseFrance, iyonwabele ngoku yenye yezona ndawo zinkulu zenzuzo zeshishini ngenxa yomdlalo: World of Warcraft.

umdlalo weqonga lomdlalo weqonga uqokelele ngaphezulu kweshumi labasebenzisi ukusukela oko yasungulwa ngo-2004 kwaye umongameli weMidlalo yeVivendi, uRene Penisson, uthi wenza inkampani entsha kunye noshishino ngokubanzi. ‘Ndiyakholelwa ukuba intengiso enkulu iyavula’, utshilo uPenisson kwiReuters, kudliwanondlebe emva kokunikezelwa kweziphumo zonyaka zeqela. ‘itshintsha indlela njengoko abantu bedlala iividiyo.’

Umbangi waseFrance weVivendi, Infogrames, olawula iAtari eMelika, uqinisekisile kulenyanga ukuba imidlalo ekwi-intanethi iya kuba yinjineli yokukhula kolu shishino kwaye iza kuqulunqa igumbi elinye kuyo yonke imidlalo yeli shishini kwiminyaka emithathu. World of Warcraft ngumdlalo apho abasebenzisi benza izihlobo kunye neentshaba kwihlabathi elibonakalayo elenziwe ngama-druids, oothikoloshe kunye neefiriyisi, kwaye ngamanye amaxesha bafumana umphefumlo-iwele kubomi bokwenyani. Unyaka ogqithileyo, iphakheji yokwandiswa ‘kweNkqubela eButhayo’ igqithile kulindelo lwentengiso kwaye iVivendi ilinde ukuba kwenzeke into efanayo nangephakeji yomdlalo, ‘Ingqumbo yeLich King’, ukuba izakwaziswa kwisemester yalo nyaka .

Phakathi konyaka ka-2003 ukuya ku-2007, iMidlalo yeVivendi yaphinda-phinda i-invovo yayo engaphezulu kwe-1 yezigidigidi zeerandi (i-1,52 yezigidigidi zeedola) yaze yaguqula umonakalo osebenzayo malunga ne-200 yezigidi zeerandi kwinzuzo eyi-181 yezigidi. ‘Ihlabathi leWarcraft yinto ebaluleke kakhulu ukuba itshintshe iMidlalo yeVivendi’, utshilo uPenisson. Ukuba iMidlalo yeVivendi ibingenaso isihloko esithandwayo, inkampani ngekhe ifumane uthando lweActivision, umvelisi emva kwempumelelo njenge ‘Guitar Hero’ nalapho iqela laseFrance lavala ubambiswano nge-18 yezigidigidi zeedola ngoDisemba uphumelele unyaka, utshilo uPenisson. Imidlalo yeVivendi iya kuba phakathi kwe-52 68 yepesenti yenkampani ekuvunyelwene ngayo i-Activision Blizzard, kuxhomekeke kwisiphumo sokunikezelwa kwamanyathelo.

Ngo-2009, iMidlalo yeVivendi yabona kwangaphambili ukuba ii-invovo zivunyelwene nge-4,3 yezigidigidi zeedola, inzuzo yokusebenza ye-1,1 yezigidigidi zeedola.

UPenisson uya kuba ngumlawuli wenkampani entsha. ‘Ukudityaniswa kwale nkampani zombini kudala iqela le-bonanza ngokweepotifoliyo yeemveliso kunye namandla ophuhliso’, yatsho.