Unomdlalo?

‘Ngena kulo mdlalo,’ kuba nencazelo entsha ngokuphelele. Abakhangisi bandisa ukufinyelela kwabo ngokukhangisa okungaphakathi kwegeyimu, futhi sisiza ukwakha izindlela ezintsha nezobuciko zokungena ezimakethe ezithile abakhangisi abazifunayo ngokusebenzisa imidlalo.

Ama-advergames abelokhu ekhona kusukela maphakathi nawo-1990s kodwa kuze kube yiminyaka embalwa edlule lapho inkundla yafuna ukunakwa ngabakhangisi njengamanje.

Kuyacaca ukuthi imboni yemidlalo iyakhula kuyo yonke imininingwane yabantu, futhi abakhangisi baya ngokuheha ngokwengeziwe ekuheheni kwabo. Ngokungafani nemidiya yendabuko engekho emgqeni, imidlalo yokuphromotha ikhiqiza imiphumela elandekayo njengenani lezivakashi, isikhathi sokuvakasha, ukuthengisa nokuningi. Umkhuba we-inthanethi wokuthola ezinye izindlela zokumaketha kubathengi uthola umfutho.

Ngokombono wabathengi, ukukhangisa okungaphakathi kwegeyimu akufihli kakhulu kunamanye amafomethi wemidiya aku-inthanethi njengama-pop-ups nama-pop-unders avame ukucasula abagibeli be-Intanethi. Lapho abasebenzisi bengena ku-inthanethi ngokuvamile bafuna okuqukethwe okufanele nokubandakanyayo. Imidlalo isebenza zombili lezi zidingo.

Imidlalo akuyona eyabantwana kuphela; izethameli zayo yonke iminyaka zingena kokuqukethwe nasemibonweni ethulwa ngokusetshenziswa kwemidlalo. Ngokuya ngeComscore Media, abesilisa abaneminyaka engu-18-24 nabesifazane abaneminyaka engama-45-54 yizingxenye ezikhula ngokushesha kakhulu zabadlali abakwi-inthanethi. Njengomkhangisi, uhlela kanjani ukuthumba izithameli zakho?

Ukuthuthukiswa komdlalo kukhethekile kakhulu. Ukuze uhlanganise ngokunenzuzo umdlalo kumxube wokumaketha wenkampani yakho, udinga uchwepheshe onolwazi lweminyaka ekuthuthukiseni umdlalo ngolwazi lokwazisa umkhiqizo wakho. Udinga isitudiyo sokudala esisebenza ngokugcwele nethalente lobuchwepheshe, ubuciko bokusebenzisana, abaklami abanolwazi abanolwazi, ama-animators kanye nabakhangisi bomdlalo owodwa owufunayo.