ukuthenga i-multimedia kulezi zinsuku inqubo edidayo. Uma ufuna uhlelo lokubona-nomsindo ukukhombisa inkampani yakho mathupha noma kuwebhu, ucelani? Mhlawumbe i-‘Flash ‘noma i-‘PowerPoint’. Inkinga ukuthi, ukubeka inqola ngaphambi kwehhashi.

Umhlaba wanamuhla we-audiovisual ugcwele amathuba! Amanye atholakala ngendlela imibukiso ekhonjiswa ngayo; abanye ngendlela abadalwe ngayo. Into eyodwa okufanele iqinisekiswe– ividiyo izoba yingxenye yesethulo sakho! Okungenani uma ufuna ukubhebhetheka kwangempela.

Lo mbhalo ubheka inqubo yokuthenga ye-multimedia / video / isethulo futhi unikeze izinto eziyishumi okudingeka uzenze ukuze uthumele ngempumelelo! Noma ukhiqize! Ukuxhumana kwakho okulandelayo okuyinhloko okubukwayo. Ngiyethemba uzobamukela.

1. Flash? I-Power Point? Ividiyo? Ungagijimeli Iziphetho.

Lapho unendaba ongayixoxa futhi idinga ukubona nokuzwakala, qaphela ukuthi ungafaki isisombululo ngokushesha okukhulu. IPowerPoint yendoda eyodwa kulezi zinsuku yividiyo yenye yowesifazane. Lapho abantu bedinga okuthile ukuze basebenzise ikhompyutha yabo, bayashesha ukucela ‘umbukiso wePowerPoint’ noma ‘enye yalezo’ zinto zeFLASH ‘.’

Umbono ofanele, kepha hhayi impela i-spec elungile.

I-Flash ibhekwa njenge-hip, futhi i-PowerPoint ibhekwa njengokufanele. Kepha i-PowerPoint neFlash ngokuvamile kuyizitsha nje ze-VIDEO, njengoba nje iteyiphu ye-VHS ne-DVD kuyizitsha zevidiyo.

NGAKHO, ukuthi ufuna iphrojekthi yakho kuwebhu noma kukhompyutha CD-ROM, akusho ukuthi akufanele ifake! Noma ibe! Ividiyo. Ividiyo yilokho okusetshenziswa abafana abakhulu! Kaningi, ngisho nakumadokhumentari amakhulu nezithombe ezinyakazayo.

Ungakhethi indlela yokukhiqiza kuphela endleleni yokusabalalisa.

2. Umsindo Uyisikhali Esiyimfihlo.

Yini into yokuqala oyikhumbulayo nge ‘Star Wars’? Dah-dah, da-da-da dahhhh-dahhh!

Yup, umculo. Nemisindo! Umsindo wama-sabers akhanyayo, i-drone ye-Death Star. Ungacabanga nge-Star Wars ngaphandle komculo?

Ngisho nakumavidiyo ezinkampani, umculo udlala indima ebaluleke kakhulu. Kepha uzomangala ukuthi bambalwa kangakanani abakhiqizi abakubona kahle lokho. Bazovumela umbalisi aqhubeke njalo, futhi, ukwengeza ukuhlambalaza ukulimala, uzozwa umculo ofanayo ugoqa lonke ubude bombukiso! (Izintshumayelo zeFlash zaziwa kakhulu ngalokhu.)

Umsindo utshela izethameli zakho ukuthi zizizwe kanjani; ukuhlukanisa kanjani okubalulekile; ukusabela nini nokuthi kanjani.

Isithombe sibiza amagama ayinkulungwane? Umculo ufanele imizwelo eyinkulungwane! Njengokwethembeka, ukukholelwa, ukwethenjwa, intshiseko!

3. Dala Imvelo.

Wake wayibona ifilimu ye-IMAX kuvidiyo yasekhaya? Ingabe kuyefana naseshashalazini ye-IMAX? Wake wayibona i-movie yakho oyithandayo ku-4-inch LCD? Ingabe bekufana nasendaweni yakho yaseshashalazini yasekhaya?

Cha, akunjalo. Ama-movie we-IMAX nezithombe ezinyakazayo ezinkulu (ikakhulukazi izinganekwane zesayensi nama-thriller) enzelwa izikrini EZIKHULU, emakamelweni lapho abantu bethule khona futhi nomsindo unethonya.

Izimakethe ezidlalwa ezinkundleni zemidlalo kulawo ma-jumbotrons amakhulu ngokuvamile zifaka ingxoxo encane kakhulu. Ngubani ozokuzwa? Awuzwa nje umculo.

Lapho iphrojekthi yezokuxhumana ngevidiyo ihlelwe ngamasu, indawo ezodlalwa kuyo iyingxenye ebalulekile yokunquma isitayela namandla okukhiqizwa. Uma i-CD-ROM yakho ingeke idlule kwi-laptop, ukuphuma nokudubula ama-panorama ashubile asemaphandleni kungahle kungadingeki! Kepha kuzodingeka ukusondela okuningi.

Dlala ekamelweni.

4. Kufanele Ibe Isikhathi Eside Kangakanani?

Izikhathi zokunaka zifushane! Akufanele yini wonke amavidiyo abe mafushane? Yebo, kuncane futhi kufushane. Kukhona isikhathi sangempela, nesikhathi esibonwayo.

Ividiyo enesicefe iqhubeka ingunaphakade. Ividiyo ethokozisayo NJALO ibukeka imfishane kunaleyo eyiyo, futhi imvamisa ithwala ukubona okwesibili!

Izethameli azizona izilima. Azinaso isikhathi esifushane sokunaka; abathandi nje ukubhoreka. Indaba enhle izodlula isikhathi. Kuzobonakala kufushane kepha kuhlala isikhathi eside ezingqondweni zabo.

5. $ 1,000 iMinithi? $ 200 ngeSilayidi? $ 3.99 Ipondo?

Amanani ahlala akhokhiswa kakhulu, ngakho-ke eminyakeni edlule abantu bazamile ‘ukulinganisa’ ukukhiqizwa kwezinto zemultimedia. Kucashunwe inkulungwane yamadola ngomzuzu kusukela ngasekupheleni kweminyaka yama-1960! Ngefilimu!

Kepha ake siphihlize imibono ethile. Ukukhiqizwa kwamavidiyo (empeleni, imisebenzi eminingi yokudala) akukwazi ukwahlulelwa ngokuphelele ngesikhathi esisebenzayo. Kuthatha u- $ 2 million nezinyanga eziyi-9 ukukhiqiza isiqephu esisodwa semizuzu engama-24 seSimpsons. Ngibonile amateyipu okuqeqesha ezimbonini asebenze imizuzu engama-90 futhi athola umkhiqizi $ 2,000.

Bekungafanele yini ukuthi athole u- $ 90,000? Hhayi ngokukhomba ikhamera endaweni yesikhulumi bese ushaya irekhodi, futhi uhlela ikhefu elingathandeki!

KUNZIMA kakhulu ukukhiqiza ividiyo enhle yemizuzu emihlanu ezovusa izethameli futhi ithole imiphumela ebekiwe. Ukugcina ijubane lekhwalithi yokusakaza, ukuba nomculo ofanele, ukudubula ezindaweni ezahlukahlukene, ukudala i-3-D esezingeni eliphakeme nokunye ukugqwayiza … kahle, kuzobiza ngaphezu kuka- $ 5,000, ngiyakuqinisekisa lokho. Kwesinye isikhathi, hhayi okuningi, kepha kwezinye izikhathi, lelo nani liphindwe kashumi. Umkhiqizi wakho kufanele azimisele ukubhala isiphakamiso, akutshele ukuthi uhlela ukwenzani, futhi anikelewena ikhotheshini ethile yalowo mzamo oqondile.

6. Kufanele Sibe Yisiphi Isitayela?

Phezulu, izitayela zokuxhumana zishintsha kaningi. Ngemuva kwakho konke, izethameli zithanda okwamanje ne-hip! Kubo. Kepha izethameli ezahlukahlukene zivela emaqenjini ahlukene ngokweminyaka, izizinda zomnotho, izifunda; ngakho-ke okuyi-hip kumklami wewebhu oneminyaka engu-22 ubudala e-Atlanta kungenzeka kungabi yisinqe kunjiniyela oneminyaka engu-45 ubudala eDallas.

Umkhiqizi wakho udinga ukucabanga njengonwabu. Yebo, sonke sinamandla nezitayela zethu, kepha sisebenzela wena. Futhi unesitayela sokubambisana nezithameli ezichaziwe. Ijubane elincane kakhulu, izithombe ezanele ze-hip, futhi mhlawumbe izikhathi ezingamashumi amabili zizobuthisa. I-kinetic kakhulu, iyakhazimula kakhulu, inomsindo omkhulu, futhi mhlawumbe usihlalo webhodi uzoba nekhanda lakho.

Mhlawumbe awukaze ubone i-American Idol, kepha lokho akukwenzi kungathandeki ngengxenye enkulu yabantu. Uma ungekho okhethweni lwezethameli, Thembela kumuntu ongumdidiyeli wakho, noma lowo DJ-wannabe ongakwazi ukuqamba yonke into eyake yakhiqizwa UJay-Z.

Uh, ubani?

7. Ngingaba Nalo Lwesibili?

Uma kungukuhlanza kwakho okomile, yebo.

Uma kuyiphrojekthi ye-multimedia noma ividiyo ezogculisa abangu-5 000 ukuthi ukwehliselwa phansi kubalungele, yebo, cha. Ividiyo enhle ithatha isikhathi.

Isikhathi esingakanani? Iphrojekthi eyakhiwe kahle, enamasu, echazwe, ehleliwe, ebhaliwe, futhi ekhiqizwayo (vele izwakala iside) kuthatha isikhathi. Nayi inkomba yokuhlela yevidiyo ejwayelekile yemizuzu eyi-10:

• Bhala isiphakamiso - 1 isonto
• Iskripthi - amasonto ama-2-3
• Ukuhlelwa kokukhiqiza - amaviki ama-2
• ukudubula - amaviki ama-2
• Ukurekhoda nokufaka amakhompiyutha ngedijithali - isonto eli-1
• Ukukhethwa komculo, ukulandelwa kwezwi - isonto eli-1
• Ukusika okungalungile - amaviki angu-1-2
• Isikhathi sokubukeza (iskripthi, ukusika okunzima) - iviki elingu-1 (kukuwe)
• Ukuhlela kokugcina nemiphumela - amasonto ayi-1.5
• Ukuphinda - amaviki ama-2

Ngokugqagqana, isikhathi esengeziwe, nokukhuluma okuhle okumnandi okusuka kimi nakubasebenzi abasebenza kanzima, mhlawumbe singakunciphisa lokho noma sisebenze ezinye izinto ngokufana. Kepha ungasibulali isithunywa. Ukuvumela isikhathi esanele sephrojekthi kuzokutholela isihogo esisodwa sohlelo Ngokuhamba kwesikhathi, lapho usenza kahle, kuyakhombisa. Futhi izinzuzo ze-spin-off zikhulu kakhulu.

8. Sebenzisa Izingxoxo Ukuze Ukholwe

Izingxoxo! Namakhasimende akho, abasebenzi, abahlinzeki, ngisho nawe! Zingaba nomthelela omkhulu ekwethembekeni okubangelwa yividiyo yakho.

Lokhu kuyiqiniso ikakhulukazi ezifundweni ‘ezithambile’, njengokuqongelela imali, umbono womphakathi, izingeniso zenkampani ye-HRD, izintela, njll.

Ukuxoxisana akuyona into ebonakala ngayo. Zibonakala zingagunci (futhi zinjalo); zibonakala zingabhalisiwe (futhi zikhona); zibonakala zilula ukuzenza futhi ziyindlela yokweqa ukubhala umbhalo (AYONA).

Izingxoxo zidinga ucwaningo! Ngubani onezindaba ezinhle, isimo sengqondo, ubukhona. Izingxoxo zidinga ukuhlolwa! I-pre-interview. Futhi zidinga ukubhala phansi, uma kuphela njengenhloso ekhonjiwe ukusiza oxoxisana naye ahlele imibuzo eyiyo.

Ungalokothi uvumele umkhiqizi wakho afake amagama emilonyeni yabantu! Ibinzana lezilwane ezifuywayo, ukugunyazwa, isitatimende se-rah-rah! Ngaphandle uma umuntu okwaxoxwa naye eza naso ngokusobala. Ayikho indlela esheshayo yokuthi nonke nibonakale ninamathambo.

Futhi angicabangi ukuthi lokho bekuyinjongo yevidiyo.

# 9. Inani Elifihliwe Levidiyo

Amavidiyo amaningi ‘amakhulu’ nezethulo zenzelwe imihlangano. Bembula ingqikithi, basethe inkundla, bethule umkhiqizo omusha, noma yini.

Kepha lapho abaphathi bebona ukuthi bazosetshenziswa kanye kuphela, bavame ‘ukungadingeki.’ Isiteji, ama-projektha, izindleko zokukhiqiza! Lelo iklabishi eliningi labantu abathengisayo abangama-500. Asikwazanga ukufaka okungeziwe okwesibili esidlweni semiklomelo?

Iqiniso ukuthi, ngiyavumelana nomphathi wakho! Kuze kufike ezingeni lokuthi yonke into kufanele ibe nenani eliphindayo. Futhi ividiyo yanamuhla iyakwenza. Hlela kahle, bhala kahle, futhi ngaphandle kwesikhashana ividiyo yakho! Noma okungenani izigcawu ezivela kuyo! Ingasetshenziswa kuwebhu, kuma-CD nakuma-DVD, nakuzo izethulo ze-PowerPoint zabathengisi bakho.

Manje usungathethelela ukuthenga futhi ulale kancane.

Ngale ndlela, noma NGAPHANDLE kwenani lokusetshenziswa kabusha, akukho lutho olufana nokuvula ividiyo okuvusa umhlangano omkhulu ukusetha ithoni, ukuchaza kabusha inkampani, ukuqala inqubo yoshintsho, nokwakha umlilo ovuthayo ngaphansi kwezinqe zeqembu lakho lokuthengisa. Umehluko ubonakala ekuthengiseni; banamandla! KANYE namathuluzi amasha wevidiyo abazohamba nawo. Imali engenile eyengeziwe ngaphezu kokukhokhela izindleko zevidiyo.

10. Umkhiqizi Wevidiyo Omuhle Uyazi Ukuthengisa

Futhi hhayi ngoba ekuthengisele iphrojekthi.

Ividiyo eyenziwe kahle iyindlela yokukholisa. Ilandela yonke imithetho emihle yokuthengisa (ngaphandle kokunye).

Okokuqala, amavidiyo kumele athole izethameli ukuthi yebo. Kufanele siqale ngezinto esivumelana ngazo bese sakha udaba lwethu.

ividiyo ifaka umqondo. ‘Uma-ke, nangemva kwalokho, khona-ke’

Futhi ividiyo ikhuthaza ukuxhumana ngokomzwelo. Faka isibhakela esingokomzwelo, manje usuthengisile.

Uma umkhiqizi wevidiyo engakwazi lokhu, kusho ukuthi akayena umkhiqizi! Ungungcweti osebenza kwenye ingxenye yokuhweba kwethu. Futhi lokho kulungile.

Kepha labo abangathengisa izethameli! Bambalwa futhi bakude kakhulu.

Ukunakekelwa nokucatshangelwa okuqala ekukhiqizeni ukubuka konke kwevidiyo yenkampani yakho, ukwethulwa kokuthengisa, noma ukucela imali akubalulekile kangako kune